Faculty Members

Atthaves Borriraklert, Ph.D.

Assistant Professor / Program Director

Academic Degree

2021 — Doctor of Philosophy in Information Technology Management, Mahidol University, Nakhon Pathom, Thailand

2014   Master of Art in Design Management, Savannah College of Art and Design, Savannah, Georgia, USA

2011 —  Bachelor of Architecture in Industrial Design, King Mongkut’s Institute of Technology Ladkrabang, Ladkrabang, Bangkok, Thailand

Academic References

Research Article (Scopus)

  • Phua, S., Borriraklert, A., & Mayakul, T. (2024). Integrating digital technology into marathon race with a technology-driven service design approach to enhance marathoner experiences. Human Behavior and Emerging Technologies, 2024, 1-21. https://doi.org/10.1155/2024/7488352 (SJR Q1 Top 10%: Human-Computer Interaction)
  • Kichwarajarukul, K., Mayakul, T., & Borriraklert, A. (2024). Advocacy Identifier Framework for Recognizing the Measurable Characters of Online Brand Advocate. Journal of Ecohumanism, 3(8), 9171-9187. https://doi.org/10.62754/joe.v3i8.5532 (SJR Q2: Cultural Studies)
  • Borriraklert, A., & Kiattisin, S. (2021). User experience design (UXD) competency model: Identifying well-rounded proficiency for user experience designers in the digital age. Archives of Design Research, 34(3), 61-79. https://doi.org/10.15187/adr.2021.08.34.3.61 (SJR Q1: Visual and Performing Arts)

Research Article (TCI)

  • Chokwatana, T., Kiattisin, S., & Borriraklert, A. (2022). Navigation system design for house of brands e-commerce website to enhance customer experience: A case study of Saha Group Online. Journal of the Faculty of Architecture King Mongkut’s Institute of Technology Ladkrabang, 35(2), 215-231. https://so04.tci-thaijo.org/index.php/archkmitl/article/view/258687 (TCI 1)
  • Borriraklert, A., Ratanawijarn, N., & Chaisiri, D. (2021). Specifying expected learning outcomes for Bachelor of fine and applied art program in 3D-based communication design and integrated media through Delphi method. Journal of the Faculty of Architecture King Mongkut’s Institute of Technology Ladkrabang, 32(1), 57-69. https://so04.tci-thaijo.org/index.php/archkmitl/article/view/251038 (TCI 1)
  • Borriraklert, A. (2019). Clustering of Thesis Topics in 3D-based Communication Design. Journal of the Faculty of Architecture King Mongkut’s Institute of Technology Ladkrabang. 28(1). 151-167. https://so04.tci-thaijo.org/index.php/archkmitl/article/view/168193 (TCI 1)

Areas of Expertise in XDIM