Brand Experience (BX)
Brand experience design is the strategic process of crafting meaningful and cohesive interactions between a brand and its audience across various touchpoints. It involves integrating sensory, emotional, and behavioral elements to create a lasting impression that aligns with the brand’s identity and values. In the context of XDIM program, brand experience design emphasizes a multidisciplinary approach, blending storytelling, visual communication, digital media, and technology to build immersive experiences. This prepares students to design dynamic, user-centered interactions that resonate across platforms, fostering deeper connections between brands and their audiences.
Learning Experience (LX)
Learning experience design is the practice of creating engaging and effective learning experiences that prioritize the needs, motivations, and outcomes of learners. It blends principles from instructional design, user experience design, and learning styles to develop content and interactions that are meaningful and impactful. In the context of XDIM program, learning experience design focuses on leveraging multimedia tools, interactivity, and storytelling to enhance the learning process. Students learn to design immersive, technology-driven experiences that cater to diverse audiences, preparing them to innovate in fields like toy, e-learning, gamification, and educational media production.
Place Experience (PX)
Place experience design focuses on crafting meaningful interactions within physical or digital spaces, enhancing how people perceive and engage with environments. It involves integrating architecture, storytelling, technology, and sensory design to create spaces that evoke emotions, tell stories, or foster connections. In the context of XDIM program, place experience design emphasizes the use of multimedia tools, augmented reality, and immersive technologies to transform spaces into dynamic experiences. This equips students to design interactive installations, exhibitions, branded environments, or virtual spaces that blur the lines between physical and digital, creating impactful experiences for diverse audiences.
User Experience (UX)
