{"id":94,"date":"2024-11-24T07:55:33","date_gmt":"2024-11-24T07:55:33","guid":{"rendered":"http:\/\/xdim.aad.kmitl.ac.th\/?page_id=94"},"modified":"2025-06-23T08:27:42","modified_gmt":"2025-06-23T08:27:42","slug":"atthaves-2","status":"publish","type":"page","link":"http:\/\/xdim.aad.kmitl.ac.th\/index.php\/faculty-member\/atthaves-2\/","title":{"rendered":"Atthaves"},"content":{"rendered":"<div  class='flex_column av-25u2u-5cf303e3dcbff42245e4a306565d8d81 av_one_full  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-m3varse9-52cde6d9ccd1dd26cfd230b1605538eb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">Faculty Members<\/h1>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m3vas9t4-9375d145f0e1f4d93a1d5cab8105c4e9\">\n#top .hr.av-m3vas9t4-9375d145f0e1f4d93a1d5cab8105c4e9{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-m3vas9t4-9375d145f0e1f4d93a1d5cab8105c4e9 .hr-inner{\nwidth:100px;\nborder-color:#666666;\n}\n<\/style>\n<div  class='hr av-m3vas9t4-9375d145f0e1f4d93a1d5cab8105c4e9 hr-custom  avia-builder-el-2  el_after_av_textblock  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<div  class='flex_column av-1dyj2-bd41d9088472a49af5967c3a93b91124 av_one_third  avia-builder-el-3  el_after_av_one_full  el_before_av_two_third  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m3vat4jd-7a2422cacd7101b719149b8f3d95caa5\">\n.avia-image-container.av-m3vat4jd-7a2422cacd7101b719149b8f3d95caa5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m3vat4jd-7a2422cacd7101b719149b8f3d95caa5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m3vat4jd-7a2422cacd7101b719149b8f3d95caa5 av-styling- avia-align-center  avia-builder-el-4  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-690 avia-img-lazy-loading-not-690 avia_image ' src=\"http:\/\/xdim.aad.kmitl.ac.th\/wp-content\/uploads\/2025\/06\/Atthaves2-1030x1030.png\" alt='' title='Atthaves2'  height=\"1030\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"http:\/\/xdim.aad.kmitl.ac.th\/wp-content\/uploads\/2025\/06\/Atthaves2-1030x1030.png 1030w, http:\/\/xdim.aad.kmitl.ac.th\/wp-content\/uploads\/2025\/06\/Atthaves2-300x300.png 300w, http:\/\/xdim.aad.kmitl.ac.th\/wp-content\/uploads\/2025\/06\/Atthaves2-80x80.png 80w, http:\/\/xdim.aad.kmitl.ac.th\/wp-content\/uploads\/2025\/06\/Atthaves2-768x768.png 768w, http:\/\/xdim.aad.kmitl.ac.th\/wp-content\/uploads\/2025\/06\/Atthaves2-1536x1536.png 1536w, http:\/\/xdim.aad.kmitl.ac.th\/wp-content\/uploads\/2025\/06\/Atthaves2-2048x2048.png 2048w, http:\/\/xdim.aad.kmitl.ac.th\/wp-content\/uploads\/2025\/06\/Atthaves2-36x36.png 36w, http:\/\/xdim.aad.kmitl.ac.th\/wp-content\/uploads\/2025\/06\/Atthaves2-180x180.png 180w, http:\/\/xdim.aad.kmitl.ac.th\/wp-content\/uploads\/2025\/06\/Atthaves2-1500x1500.png 1500w, http:\/\/xdim.aad.kmitl.ac.th\/wp-content\/uploads\/2025\/06\/Atthaves2-705x705.png 705w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><\/div><div  class='flex_column av-t6ay-5752548b394b33e52db8239ff0197487 av_two_third  avia-builder-el-5  el_after_av_one_third  avia-builder-el-last  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-m3vauryk-0a484407400b63e75e470b1ec0f93752 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Atthaves Borriraklert, Ph.D.<\/h2>\n<h5>Assistant Professor \/ Program Director<\/h5>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m3vbphoi-fecc53610e2f77f7c45ac5a6fe411cda\">\n#top .hr.av-m3vbphoi-fecc53610e2f77f7c45ac5a6fe411cda{\nmargin-top:30px;\nmargin-bottom:30px;\n}\n.hr.av-m3vbphoi-fecc53610e2f77f7c45ac5a6fe411cda .hr-inner{\nwidth:100px;\nborder-color:#666666;\n}\n<\/style>\n<div  class='hr av-m3vbphoi-fecc53610e2f77f7c45ac5a6fe411cda hr-custom  avia-builder-el-7  el_after_av_textblock  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m3vayy95-f0690e3d8247ac35ec712c94fde212de '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>Academic Degree<\/h4>\n<p><strong>2021 \u2014 <em>Doctor of Philosophy in Information Technology Management,<\/em><\/strong> Mahidol University, Nakhon Pathom, Thailand<\/p>\n<p><strong>2014<\/strong> <strong>\u2014<\/strong>\u00a0 <strong><em>Master of Art in Design Management, <\/em><\/strong>Savannah College of Art and Design, Savannah, Georgia, USA<\/p>\n<p><strong>2011 \u2014\u00a0<\/strong> <strong><em>Bachelor of Architecture in Industrial Design, <\/em><\/strong>King Mongkut\u2019s Institute of Technology Ladkrabang, Ladkrabang, Bangkok, Thailand<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-m3vb0sr4-a5f53ee4f8aeaa6578d64775ddddca87 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>Academic References<\/h4>\n<p><b>Research Article (Scopus)<\/b><\/p>\n<ul>\n<li>Phua, S., Borriraklert, A., &#038; Mayakul, T. (2024). Integrating digital technology into marathon race with a technology-driven service design approach to enhance marathoner experiences. <em>Human Behavior and Emerging Technologies, 2024<\/em>, 1-21. <a href=\"https:\/\/doi.org\/10.1155\/2024\/7488352\">https:\/\/doi.org\/10.1155\/2024\/7488352<\/a> (SJR Q1 Top 10%: Human-Computer Interaction)<\/li>\n<li>Kichwarajarukul, K., Mayakul, T., &#038; Borriraklert, A. (2024). Advocacy Identifier Framework for Recognizing the Measurable Characters of Online Brand Advocate. <em>Journal of Ecohumanism, 3<\/em>(8), 9171-9187. <a href=\"https:\/\/doi.org\/10.62754\/joe.v3i8.5532\">https:\/\/doi.org\/10.62754\/joe.v3i8.5532<\/a> (SJR Q2: Cultural Studies)<\/li>\n<li>Borriraklert, A., &#038; Kiattisin, S. (2021). User experience design (UXD) competency model: Identifying well-rounded proficiency for user experience designers in the digital age. <em>Archives of Design Research, 34<\/em>(3), 61-79. <a href=\"https:\/\/doi.org\/10.15187\/adr.2021.08.34.3.61\">https:\/\/doi.org\/10.15187\/adr.2021.08.34.3.61<\/a> (SJR Q1: Visual and Performing Arts)<\/li>\n<\/ul>\n<p><strong>Research Article (TCI)<\/strong><\/p>\n<ul>\n<li>Chokwatana, T., Kiattisin, S., &#038; Borriraklert, A. (2022). Navigation system design for house of brands e-commerce website to enhance customer experience: A case study of Saha Group Online. <em>Journal of the Faculty of Architecture King Mongkut\u2019s Institute of Technology Ladkrabang, 35<\/em>(2), 215-231. <a href=\"https:\/\/so04.tci-thaijo.org\/index.php\/archkmitl\/article\/view\/258687\">https:\/\/so04.tci-thaijo.org\/index.php\/archkmitl\/article\/view\/258687<\/a> (TCI 1)<\/li>\n<li>Borriraklert, A., Ratanawijarn, N., &#038; Chaisiri, D. (2021). Specifying expected learning outcomes for Bachelor of fine and applied art program in 3D-based communication design and integrated media through Delphi method. <em>Journal of the Faculty of Architecture King Mongkut\u2019s Institute of Technology Ladkrabang, 32<\/em>(1), 57-69. <a href=\"https:\/\/so04.tci-thaijo.org\/index.php\/archkmitl\/article\/view\/251038\">https:\/\/so04.tci-thaijo.org\/index.php\/archkmitl\/article\/view\/251038<\/a> (TCI 1)<\/li>\n<li>Borriraklert, A. (2019). Clustering of Thesis Topics in 3D-based Communication Design. <em>Journal of the Faculty of Architecture King Mongkut\u2019s Institute of Technology Ladkrabang. 28<\/em>(1). 151-167. <a href=\"https:\/\/so04.tci-thaijo.org\/index.php\/archkmitl\/article\/view\/168193\">https:\/\/so04.tci-thaijo.org\/index.php\/archkmitl\/article\/view\/168193<\/a> (TCI 1)<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div  class='avia-logo-element-container av-m3vbk3jg-3a12f1683f39a5bd2f936cec5f50dd38 av-border-deactivate avia-logo-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active noHover avia-content-slider-even  avia-builder-el-10  el_after_av_textblock  avia-builder-el-last  av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-endless avia-content-slider1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"><div class='avia-smallarrow-slider-heading '><div class='new-special-heading'><h3 class='av-logo-special-heading-text '>Areas of Expertise in XDIM<\/h3><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><div  class='slide-entry av-m3vbjzq8-a96206151ad132cb8c0cfdce08092e24 flex_column no_margin av_one_eighth real-thumbnail post-entry slide-entry-overview slide-loop-1 slide-parity-odd  first'><span class='av-partner-fake-img' style='padding-bottom:100%; background-image:url(http:\/\/xdim.aad.kmitl.ac.th\/wp-content\/uploads\/2024\/11\/4X-ICON-01.png);'><\/span><\/div><div  class='slide-entry av-m3vbm2uo-28817cf05f286be726521fe884849c96 flex_column no_margin av_one_eighth real-thumbnail post-entry slide-entry-overview slide-loop-2 slide-parity-even post-entry-last '><span class='av-partner-fake-img' style='padding-bottom:100%; background-image:url(http:\/\/xdim.aad.kmitl.ac.th\/wp-content\/uploads\/2024\/11\/4X-ICON-04.png);'><\/span><\/div><\/div><\/div><\/div><\/p><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":73,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-94","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/xdim.aad.kmitl.ac.th\/index.php\/wp-json\/wp\/v2\/pages\/94","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/xdim.aad.kmitl.ac.th\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/xdim.aad.kmitl.ac.th\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/xdim.aad.kmitl.ac.th\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/xdim.aad.kmitl.ac.th\/index.php\/wp-json\/wp\/v2\/comments?post=94"}],"version-history":[{"count":9,"href":"http:\/\/xdim.aad.kmitl.ac.th\/index.php\/wp-json\/wp\/v2\/pages\/94\/revisions"}],"predecessor-version":[{"id":699,"href":"http:\/\/xdim.aad.kmitl.ac.th\/index.php\/wp-json\/wp\/v2\/pages\/94\/revisions\/699"}],"up":[{"embeddable":true,"href":"http:\/\/xdim.aad.kmitl.ac.th\/index.php\/wp-json\/wp\/v2\/pages\/73"}],"wp:attachment":[{"href":"http:\/\/xdim.aad.kmitl.ac.th\/index.php\/wp-json\/wp\/v2\/media?parent=94"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}