Bachelor of Fine and Applied Arts Program in

Experience Design for Integrated Media

(Revision 2025)

Year 1 Semester 1Year 1 Semester 2Year 2 Semester 1Year 2 Semester 2Year 3 Semester 1Year 3 Semester 2Year 3 Semester 3Year 4 Semester 1Year 4 Semester 2
PreviousNext

Program Specific Courses

CREDIT: 3 (3-0-6)

PREREQUISITE: NONE

Compare the artworks, their forms, and concepts in various types of art and design works. Match the art and design works according to their distinct and unique styles. Classify the forms of the works based on perception through the five senses. Present the classified works in the moodboard and provide references for the works.

CREDIT: 3 (1-4-4)

PREREQUISITE: NONE

Focus on developing artistic skills and abilities through practice with various art media and techniques. Choose tools, materials, and techniques to create artworks, conveying visual perception into creative works using basic drawing, painting, printing, and sculpting techniques.

CREDIT: 3 (1-4-4)

PREREQUISITE: NONE

Practice using computer programs for basic design work. Distinguish between vector and raster graphics. Utilize current software for managing vector graphics in design tasks, such as typography, illustrations, and page layout, and use current software for managing raster graphics, such as photo editing and image management, according to the practice assignments.

CREDIT: 4 (2-4-8)

PREREQUISITE: NONE

COREQUISITE: 02366521 INTEGRATED MEDIA PRODUCTION 1: ARTISTIC MEDIA

To prepare students for becoming experience designers, explore their five senses to raise recognize and describe perceptions from each. relate these perceptions to design pieces using creative thinking tools like mind maps to aid in designing. Provide references through information technology and other research sources suitable for design. Relate their own design work with theory and principles of art compositions.

CREDIT: 4 (2-4-8)

PREREQUISITE: NONE

COREQUISITE: 02366515 EXPERIENCE DESIGN 1: EXPLORING FIVE SENSES

Begin the design activities to convey the five senses through practice with artistic equipment, tools, and techniques. Present design concepts following the prescribed basic presentation structure and identify development approaches for both personal and others’ works based on fundamental skills.

General Education

CREDIT: 0 (0-0-45)

PREREQUISITE: NONE

A development of English language communication skills through reading, writing, speaking, and listening activities with emphasis on a summary and practices of all essential communicative grammatical structures, vocabulary development, types of sentences, and expressions of ideas by using different language structures for successful communication in different contexts such as daily conversations, product reviews, online message writing, and video clip presentation.

Program Specific Courses

CREDIT: 3 (3-0-6)

PREREQUISITE: NONE

Learn about the importance of the role of designers in the creative economy through recording research, conducting interviews, and reporting on the work processes of designers and artists who align with the principles of the creative economy.

CREDIT: 3 (1-4-4)

PREREQUISITE: NONE

Use universal technical drawing symbols to clearly indicate dimensions, proportions, and details of the workpiece. Select appropriate tools and computer software for technical drawing. Choose the style, type, and techniques of drafting to effectively display details of the workpiece, such as perspective views, multiview, and exploded views, following the instructor’s guidance.

CREDIT: 3 (1-4-4)

PREREQUISITE: NONE

Practice using computer programs for basic 3D modeling by sketching images and detailing according to assignments to prepare for 3D modeling with current software. Utilize current model-making technology, such as 3D printers, and select appropriate materials for creating the models.

CREDIT: 4 (2-4-8)

PREREQUISITE: NONE

COREQUISITE: 02366522 INTEGRATED MEDIA PRODUCTION 2: MODEL AND SCULPTURE

To practice creating shapes to convey all five senses in preparation for becoming an experience designer, select artistic components via a Moodboard to convey all five senses through design pieces. Utilize creative thinking tools like Mind Maps and Forced Connection to aid in designing. Provide examples sourced through information technology and other research sources suitable for design. Relate their own design work to theory and principles of shape creation and three-dimensional composition.

CREDIT: 4 (2-4-8)

PREREQUISITE: NONE

COREQUISITE: 02366516 EXPERIENCE DESIGN 2: FORM AND SENSORY

Begin the design activities to convey the five senses through practice with equipment, tools, and techniques in model-making or sculpture. Present design concepts following the prescribed basic presentation structure and identify development approaches for both personal and others’ works based on fundamental skills.

General Education

CREDIT: 3 (3-0-6)

PREREQUISITE: NONE

Development of digital citizen skills, live safely and responsibly online, use technology creatively and morally, innovate and deliver digital media sensibly, understand modern investment, and live wisely in digital world.

Program Specific Courses

CREDIT: 3 (3-0-6)

PREREQUISITE: NONE

Explain the marketing factors, including product, price, distribution channels, and marketing communications, in relation to consumer behavior and design work. Describe the decision-making factors of customers and the communication elements, including receiver, sender, message, and channel. Relate strategic marketing tools, such as segmentation, targeting, and positioning, to design work.

CREDIT: 3 (1-4-4)

PREREQUISITE: NONE

Understand method of contextual inquiry of design research. Select primary data collection methods, such as interviews, observations, and immersion, to appropriately understand user needs within the context and research questions. Relate data from research tools to opportunities or design approaches using creative strategic tools and various diagrams.

CREDIT: 3 (1-4-4)

PREREQUISITE: NONE

Practice using computer programs for basic video and motion media. Develop design concepts for videos and motion picture, sketch style frames and storyboard to prepare for video and motion picture production. Produce and edit basic videos to present design works, and design motion picture for projection mapping onto small objects using projectors.

CREDIT: 4 (2-4-8)

PREREQUISITE:

02366515 EXPERIENCE DESIGN 1: EXPLORING FIVE SENSES

02366516 EXPERIENCE DESIGN 2: FORM AND SENSORY

02366521 INTEGRATED MEDIA PRODUCTION 1: ARTISTIC MEDIA

02366522 INTEGRATED MEDIA PRODUCTION 2: MODEL AND SCULPTURE

COREQUISITE: 02366523 INTEGRATED MEDIA PRODUCTION 3: GRAPHIC AND VISUAL IDENTITY

To practice designing brand experiences that foster relationships between brands and customers through touchpoints and various content, aiming to deliver satisfying brand experiences. Relate fundamental and perceptual data reflecting understanding and identifying business and customer needs. Connect marketing principles, brand building, and customer behavior with designing brand experiences. Associate strategic tools in brand building and communication planning to the scope of designing brand experiences.

CREDIT: 4 (2-4-8)

PREREQUISITE:

02366515 EXPERIENCE DESIGN 1: EXPLORING FIVE SENSES

02366516 EXPERIENCE DESIGN 2: FORM AND SENSORY

02366521 INTEGRATED MEDIA PRODUCTION 1: ARTISTIC MEDIA

02366522 INTEGRATED MEDIA PRODUCTION 2: MODEL AND SCULPTURE

COREQUISITE: 02366517 EXPERIENCE DESIGN 3: BRAND EXPERIENCE

Sketch and conceptualize the prototype of an identity system and graphic elements in detail, aligning with the brand experience design brief with proficiency and creativity. Present graphic design works and identity elements, such as creating an identity manual, clearly demonstrating the details of the graphic design and the identity system’s usage, as per the instructor’s guidelines. Choose methods to evaluate the strengths and weaknesses of the design works and their application in the brand experience, and identify future development directions for the projects.

General Education

CREDIT: 3 (3-0-6)

PREREQUISITE: 90641008 INTRODUCTION TO ENGLISH COMMUNICATION SKILLS

A development of intercultural communication competences through practices of English language communication with emphasis on listening practices, basic reading comprehension, idea summary, expressing opinions, in-group presentation, and basic paragraph writing skills.

Program Specific Courses

CREDIT: 3 (3-0-6)

PREREQUISITE: NONE

Classify and connect the principles/theories related to experience design, including affordance (physical & cognitive), personality, emotion, learning Styles, and learning stages, to the design strategies of case studies. Additionally, select tools or techniques for gathering human factors data relevant to learning experience design.

CREDIT: 3 (1-4-4)

PREREQUISITE: NONE

Create concepts and models to demonstrate interactions through electrical devices such as light, sound, color, screens, and sensors. Write programs to design interactions and circuitry basics according to the concept. Develop workflow diagrams following the idea for the operation of physical computing, with guidelines demonstrated to students.

CREDIT: 4 (2-4-8)

PREREQUISITE:

02366515 EXPERIENCE DESIGN 1: EXPLORING FIVE SENSES

02366516 EXPERIENCE DESIGN 2: FORM AND SENSORY

02366521 INTEGRATED MEDIA PRODUCTION 1: ARTISTIC MEDIA

02366522 INTEGRATED MEDIA PRODUCTION 2: MODEL AND SCULPTURE

COREQUISITE: 02366524 INTEGRATED MEDIA PRODUCTION 4: PROTOTYPING AND TESTING

To practice designing learning experiences using a systematic design approach from inception to completion, demonstrate the interaction between designed media and users, aligning with objectives, requirements, contents and media usage patterns through personal design work. Connect relevant principles and theories with the strategic design of learning experience. Choose research methods, tools, or techniques relevant to learning experience design. Identify principles and theories related to human factors with the designed learning experience outcomes.

CREDIT: 4 (2-4-8)

PREREQUISITE:

02366515 EXPERIENCE DESIGN 1: EXPLORING FIVE SENSES

02366516 EXPERIENCE DESIGN 2: FORM AND SENSORY

02366521 INTEGRATED MEDIA PRODUCTION 1: ARTISTIC MEDIA

02366522 INTEGRATED MEDIA PRODUCTION 2: MODEL AND SCULPTURE

COREQUISITE: 02366518 EXPERIENCE DESIGN 4: LEARNING EXPERIENCE

Convey unique design concepts through various sketching techniques, model-making for study purposes, and deliver the final design work meticulously and neatly according to the specified design, and produce presentation materials that fully illustrate the design process in the project according to the given criteria. Select and categorize works from sketches based on design concepts, and discuss the design works within the scope and criteria of the learning experience design.

Program Electives

Choose 1 Course from these choices:

CREDIT: 4 (2-4-8)

PREREQUISITE: NONE

Select strategic tools related to principles of designing developmental and skill-enhancing toys according to age groups, incorporating elements of form based on human factors and ergonomics. Select appropriate types of toys and determine play scenarios suitable for the developmental stages of the users and the interaction with the toys as specified by the design brief. Choose suitable design elements such as materials, shapes, mechanisms, colors, sizes, etc., for the toy’s appearance and functionality. Select evaluation methods for the design works according to the scope and criteria of designing developmental learning experience toys.

CREDIT: 4 (2-4-8)

PREREQUISITE: NONE

Select strategic tools related to principles of designing interactive learning media. Organize content to be appropriate for learners/users of the interactive learning media according to the given brief, using tools such as storyboards. Select suitable design elements for creating interactive learning media. Choose methods to evaluate the design works according to the scope and criteria of designing the user experience with interactive learning media.

General Education

CREDIT: 3 (3-0-6)

PREREQUISITE: 90641009 INTERCULTURAL COMMUNICATION SKILLS IN ENGLISH 1

A development of intercultural communication competences through practices of English language communication with emphasis on listening practices, analytic reading, group discussions, public speaking, and different writing techniques such as expository writing, descriptive writing, persuasive writing, and narrative writing.

Program Specific Courses

CREDIT: 3 (3-0-6)

PREREQUISITE: NONE

Explain the functioning and interrelationships of business technology, manufacturing, entertainment, digital technology, and artificial intelligence used in design. Additionally, try to assemble the technologies that relate to the enhancement of human experiences through the five senses with user journey diagram.

CREDIT: 4 (2-4-8)

PREREQUISITE:

02366515 EXPERIENCE DESIGN 1: EXPLORING FIVE SENSES

02366516 EXPERIENCE DESIGN 2: FORM AND SENSORY

02366521 INTEGRATED MEDIA PRODUCTION 1: ARTISTIC MEDIA

02366522 INTEGRATED MEDIA PRODUCTION 2: MODEL AND SCULPTURE

COREQUISITE: 02366525 INTEGRATED MEDIA PRODUCTION 5: ENVIRONMENTAL DESIGN

To practice designing place experiences using structured design processes from start to finish. Demonstrate the interaction between the designed media and the users, ensuring alignment with the objectives, requirements, content of the media, and the forms of media usage through your design work. Relate design principles and theories to experience design strategies. Choose relevant research methods and tools or techniques for researching experience design in your projects. Identify principles and theories of spatial perception psychology in place experience design.

CREDIT: 4 (2-4-8)

PREREQUISITE:

02366515 EXPERIENCE DESIGN 1: EXPLORING FIVE SENSES

02366516 EXPERIENCE DESIGN 2: FORM AND SENSORY

02366521 INTEGRATED MEDIA PRODUCTION 1: ARTISTIC MEDIA

02366522 INTEGRATED MEDIA PRODUCTION 2: MODEL AND SCULPTURE

COREQUISITE: 02366519 EXPERIENCE DESIGN 5: PLACE EXPERIENCE

Convey unique environmental design concepts through sketching, model-making, and creating final design pieces to meticulously and accurately detail the design works within the context of environmental design. Produce presentation materials that fully illustrate the design process in the project according to the specified criteria. Select and categorize works from sketches based on design concepts, and discuss the design works within the scope and criteria of place experience design.

Program Electives

Choose 1 Course from these choices:

CREDIT: 4 (2-4-8)

PREREQUISITE: NONE

Select strategic tools based on principles related event exhibition design. Organize content to be appropriate for the audience according to the given brief, using tools such as exhibition scenarios to outline events, experiences, and stories. Choose suitable design elements for creating the experience in an event exhibition. Select methods to evaluate the design works according to the scope and criteria of designing the experience provided by the media in the event exhibition.

CREDIT: 4 (2-4-8)

PREREQUISITE: NONE

Select strategic tools based on principles related to retail design. Organize content including branding, products, and marketing materials to be suitable for customers according to the given brief, using tools such as store scenarios to outline activities, experiences, and narratives. Choose suitable design elements for creating the experience in a retail store. Select methods to evaluate the design works according to the scope and criteria of designing the experience provided by the store.

General Education

CREDIT: 3 (3-0-6)

PREREQUISITE: NONE

Practice and develop the creative writing skills. The expression of knowledge Ideas and imagination into writing. The chosen words are euphemisms correct and appropriate writing style including can review and edit writings manually.

Program Specific Courses

CREDIT: 4 (2-4-8)

PREREQUISITE:

02366515 EXPERIENCE DESIGN 1: EXPLORING FIVE SENSES

02366516 EXPERIENCE DESIGN 2: FORM AND SENSORY

02366521 INTEGRATED MEDIA PRODUCTION 1: ARTISTIC MEDIA

02366522 INTEGRATED MEDIA PRODUCTION 2: MODEL AND SCULPTURE

COREQUISITE: 02366526 INTEGRATED MEDIA PRODUCTION 6: USER INTERFACE DESIGN

To practice designing place experiences using structured design processes from start to finish. Demonstrate the interaction between the designed media and the users, ensuring alignment with the objectives, requirements, content of the media, and the forms of media usage through your design work. Relate design principles and theories to experience design strategies. Choose relevant research methods and tools or techniques for researching experience design in your projects. Identify principles and theories of spatial perception psychology in place experience design.

CREDIT: 4 (2-4-8)

PREREQUISITE:

02366515 EXPERIENCE DESIGN 1: EXPLORING FIVE SENSES

02366516 EXPERIENCE DESIGN 2: FORM AND SENSORY

02366521 INTEGRATED MEDIA PRODUCTION 1: ARTISTIC MEDIA

02366522 INTEGRATED MEDIA PRODUCTION 2: MODEL AND SCULPTURE

COREQUISITE: 02366520 EXPERIENCE DESIGN 6: USER EXPERIENCE

Sketches and develop designs for visual arts, navigation design, a design system, and initial interaction prototypes to demonstrate interface design using demonstrated techniques with creativity. Present the process and results of user interface design using methods and media formats such as interaction prototypes or videos as recommended by the instructor. Select and group interface design concepts from sketches and developed designs according to user experience design strategies. Utilize evaluation tools and conduct user testing to discuss the strengths and weaknesses of the design works and identify future development directions.

Program Electives

Choose 1 Course from these choices:

CREDIT: 4 (2-4-8)

PREREQUISITE: NONE

Relate business strategy tools, business models, marketing strategies, and target groups for designing e-commerce. Organize content including branding, products, and marketing materials, leading to designing touchpoints for the user experience in e-commerce, following the user experience journey. Create a draft of the environmental design and develop a prototype suitable for simulation and testing of the user experience. Select evaluation methods for the design works according to the scope and criteria of the user experience obtained from using the e-commerce system.

CREDIT: 4 (2-4-8)

PREREQUISITE: NONE

Select tools for designing user experiences based on the brief to experiment with behavior. Create interaction workflows and experience maps with flowcharts or user journey maps that generate new experiences from behavioral data. Develop models or interfaces to create new experiences through touchpoints or interfaces, both physical and digital. Select evaluation methods for the design works according to the scope and criteria of the user experience derived from the experimental user interface design.

General Education

CREDIT: 3 (3-0-6)

PREREQUISITE: NONE

One of the major obstacle in art and design creation besides artistic creation is the ability in communicating artwork to be comprehended and recognized, as well as working with others sensibly. This course is designed for student to be understood and practiced communication effectively. Consequently, students are capable of utilizing psychological knowledge in improving communication successfully.

CREDIT: 3 (3-0-6)

PREREQUISITE: NONE

Study Principles, formats and methods of writing Thai document types; correct use of the Thai language appropriate for each type of documents. Practice in document writing in accordance with working system in the workplace.

Program Specific Courses

CREDIT: 0 (0-240-0)

PREREQUISITE: NONE

Practice in either governmental or private organizations, within the field of 3D-based communication design and integrated media upon approval by course director for no less than 240 hours during semester, right after the second semester of the third academic year. The evaluation employs “S” (Satisfactory)

Program Specific Courses

CREDIT: 3 (3-0-6)

PREREQUISITE: NONE

Apply interdisciplinary design principles in writing the outline of a design project. Define the project details in relation to strategies that align with the scope, situation, and context of the design project.

CREDIT: 6 (4-4-12)

PREREQUISITE:

02366517 EXPERIENCE DESIGN 3: BRAND EXPERIENCE

02366518 EXPERIENCE DESIGN 4: LEARNING EXPERIENCE

02366519 EXPERIENCE DESIGN 5: PLACE EXPERIENCE

02366520 EXPERIENCE DESIGN 6: USER EXPERIENCE

The individual project of study on a chosen design topic, utilize appropriate data collection and research processes to create a thesis on experience design for integrated media including the topic, scope of study, analysis of design problems, summary of relevant factors, goals and objectives, literature review, data analysis, design guidelines, expected outcomes, and a quality work plan suitable for thesis creation.

General Education

CREDIT: 3 (3-0-6)

PREREQUISITE: NONE

Study the laws and analysis facts of law in our society, learning about civic right and responsibilities in expression of opinion, defamation when using online media under acts of computer and digital media use, principles of consumers’ protection laws and relevant copyright laws.

CREDIT: 3 (3-0-6)

PREREQUISITE: NONE

Learn and practice the process of data searching, basic research, report and paper writing with academic language, and the process of academic publishing and conferencing.

Program Specific Courses

CREDIT: 3 (3-0-6)

PREREQUISITE: NONE

Applying interdisciplinary design principles to prepare a design project presentation, present project details, and design presentation formats according to project scope.

CREDIT: 6 (4-4-12)

PREREQUISITE: 02366536 THESIS IN EXPERIENCE DESIGN FOR INTEGRATED MEDIA 1

Produce design works that align with the findings from the research conducted in the course THESIS IN EXPERIENCE DESIGN AND INTEGRATED MEDIA 1, adhering to human factors and marketing criteria, while showcasing craftsmanship and aesthetic quality. Present the complete design works and the entire design process to the public. Gather feedback from stakeholders to evaluate the success of the design.

Free Electives

Students can select 2 Free Electives. XDIM prepares 2 Courses as free electives for students.

CREDIT: 3 (3-0-6)

PREREQUISITE: NONE

Prepare for a professional career by transitioning from higher education through the review of design work quality from various case studies. This process aims to develop students into future professional designers.

CREDIT: 3 (3-0-6)

PREREQUISITE: NONE

Prepare for job applications with a professional portfolio. Showcase the expertise of students through their portfolios, reflecting their personality, interests, skills, aspirations, and goals in becoming a professional designer.

Curriculum Roadmap